Have a Real Estate Agent Website Created with WP-ImmoMakler
Your properties deserve a website that wins over prospective buyers and makes your team’s day-to-day work easier.
We develop a custom WordPress website for real estate agents and integrate it with your brokerage software. WP-ImmoMakler imports property data and images, formats them for your website, and clearly displays current listings.
The result is a high-performance real estate agency website that strengthens your brand, makes it easier to receive contact requests, and integrates seamlessly into your workflows.
For real estate agencies, developers, and real estate companies using onOffice, FLOWFACT, estateSmart, OpenEstate, and other compatible systems.
Automatic Object Import
Custom Property Search
Optimized for Google
Real estate listings should not have to be maintained twice
Adding new listings, updating descriptions, replacing images, and adjusting the marketing status: If you have to enter the same information on your own website as well, it creates unnecessary work.
Manual processes also increase the risk that outdated prices, listings that have already been sold, or incomplete property details will remain online.
A real estate website built with WP-ImmoMakler connects your WordPress installation to your real estate brokerage software. Approved listings are imported and displayed on the website according to your settings.
This establishes a clear process between property management and the website.
Duplicate Data Entry
Property information must be entered and updated in multiple locations without a proper integration.
Outdated Offers
Changes made in the real estate agent software do not automatically appear on your own website.
A Confusing Real Estate Search
The lack of filters makes it difficult for prospective buyers and renters to find a suitable property to buy or rent.
Valuable inquiries are being lost
Confusing product detail pages and poorly placed contact options deter potential customers.
More than just a real estate template
Pre-designed Real Estate Agent Website
- customizable appearance
- limited customization options
- Object lists without clear user guidance
- Inadequate coordination with internal processes
- little room for regional content
- Standard forms without specific submission channels
- Technical components without an overall plan
Custom Real Estate Agent Website
- Design that matches your brand
- Synchronized import from the brokerage software
- Clear property lists and detail pages
- Targeted search with relevant filters
- Contact options tailored to each property
- Separate service and location pages
- A solid foundation for SEO, performance, and maintenance
What Your New Real Estate Agent Website Includes
We combine concept development, design, WordPress development, and WP-ImmoMakler integration into a cohesive, unified online presence.
Strategy and Site Structure
Before we begin designing, we’ll determine which target audiences you’re addressing, which services are the focus, and how visitors should be guided through the website.
- Organizing Services and Target Audiences
- Planning Navigation and Page Hierarchy
- Take regional considerations into account
- Place Contact Points Strategically
Custom Web Design
Your website shouldn’t look like just any real estate template. We’ll develop a design that suits your company, your market area, and your properties.
- Design in line with your brand identity
- Clear typography and visual language
- Consistent colors and controls
- Optimized display on smartphones, tablets, and desktops
Set Up WP-ImmoMakler
We’ll install the real estate plugin for WordPress and configure the necessary views and features.
- Install WP-ImmoMakler
- Adjust Basic Settings
- Set Up Object Lists and Detail Views
- Assign Property Types and Marketing Types
- Show relevant information
- Hide fields that are not needed
OpenImmo Interface and Property Import
The OpenImmo interface enables the structured exchange of real estate data between compatible systems.
- Preparing an Export in the Brokerage Software
- Configure the Import Path in WordPress
- Assign Data Fields and Categories
- Check images and documents
- Testing Updates and Deletions
- Track Status Changes
Search and Filters
Prospective customers should be able to quickly identify which offers meet their needs. To that end, we’re setting up a user-friendly search feature with appropriate filter options.
- Distinguishing Between Buying and Renting
- Select Property Type
- Narrow down by location or region
- Filter by Price and Area
- Take the number of rooms into account
- Incorporate available additional features
Contact and Lead Generation
A property listing page shouldn’t just provide information. It should make it easy to take the next step.
- Inquiry form on the property page
- clear calls to action
- Assignment of the Requested Property
- Contact information for the appropriate contact person
- Optional search requests or lead forms
- Forwarding to designated recipients
Please let us know which real estate brokerage software you use and what features you need. We’ll evaluate the appropriate technical solution.
Connecting Real Estate Brokerage Software to WordPress
WP-ImmoMakler automatically transfers listed properties from your real estate software to your WordPress website.
- Set up the OpenImmo interface to work with the system
- Automatically transfer property data, images, and documents
- Verify transmission using test objects
WP Real Estate Agent Integration
We install WP-ImmoMakler and configure property listings, detail pages, and the automatic import.
onOffice and FLOWFACT
We will set up the planned connection and verify the transfer of information, images, and contact details.
OpenImmo Interface
Property data is transferred from your real estate software to WordPress in a structured format and correctly assigned.
Other CRM Systems
estateSmart, OpenEstate, and other compatible solutions can also be tested for property import.
A real estate search that helps prospective buyers find the right listing faster
Too many filters make a search complicated. Too few options lead to irrelevant results. We customize the search form based on your actual portfolio. A residential real estate agent needs different criteria than a provider of commercial space, investment properties, or new construction projects.
In doing so, we pay attention to:
- clear labels
- Reasonable default values
- clear distinction between buying and renting
- Filters to Match Your Property Listing
- Clear and concise results lists
- clearly visible status indicators
- Intuitive use on mobile devices
The search won’t be cluttered with fields that aren’t useful to your prospective customers.
We set up search fields and filters tailored to your real estate listings.
Property pages that show more than just basic information
A compelling property listing combines key facts with an appealing presentation. Prospective buyers can quickly determine whether the location, amenities, and general conditions meet their expectations.
We design each detail view with a clear sequence of information:
A Meaningful Introduction
The title, property type, location, price, and key features provide a quick overview.
High-Quality Photo Gallery
Property photos are displayed in a large format and can be browsed intuitively.
Comprehensible Property Data
Living space, number of rooms, year built, energy efficiency ratings, and other key details are presented in a clear and organized manner.
Description and Features
Longer pieces of content are organized in a way that makes them easy to read, so that interested readers can grasp key information more easily.
Location and Surroundings
Location information can be incorporated in a way that aligns with the marketing strategy. For confidential listings, we take into account the specific details of the location that may be disclosed.
Clear Process for Submitting Requests
The contact form and contact information remain easily accessible without obscuring the content of the property page.
SEO and Data Protection for Your Real Estate Brokerage Website
A successful real estate agent website shouldn’t just look good. It must load quickly, be easily understood by search engines, and handle personal data responsibly.
We technically integrate WP-ImmoMakler, WordPress, and the plugins used.
Search Engine-Friendly Property Pages
Descriptive URLs, custom page titles, and relevant meta descriptions create a solid foundation for the discoverability of your properties.
Structured Real Estate Data
Technical metadata helps search engines correctly categorize important property information such as location, price, and availability.
Fast loading times
Images, caching, hosting, and extensions are coordinated to ensure that property listings and detail pages load quickly.
Controlled Indexing
Empty categories, inappropriate search pages, and offers that are no longer available should not create unnecessary pages in the Google index.
Integration in Compliance with Data Protection Regulations
Contact forms, maps, videos, analytics tools, and other external services will be integrated in accordance with data protection regulations to the extent agreed upon.
Safety and Security
SSL encryption, spam protection, secure access rights, and a clean technical configuration protect your website during day-to-day operations.
We cannot guarantee a specific ranking on Google. We lay the technical and content-related groundwork for a website that is well-positioned for the long term.
FAQs
Answers to the Most Important Questions About Your Real Estate Agent Website
How much does a real estate agent website cost with WP-ImmoMakler?
The cost depends on the number of pages, the design, the real estate brokerage software used, and the desired features. After an initial consultation, you will receive a transparent quote for the agreed-upon scope of services.
Can my existing real estate brokerage software be integrated?
This depends on the system used, the plan selected, and the available export options. Solutions such as onOffice, FLOWFACT, estateSmart, and OpenEstate can generally be integrated via appropriate data transfer channels. We review the requirements before the project begins.
How do I get my properties listed on the website?
Published property data is transferred from your real estate brokerage software and processed by WP-ImmoMakler in WordPress. Changes to prices, images, or availability can be applied via the configured import.
Do quotes need to be maintained separately in WordPress?
Property information is typically managed in your real estate software. Once the data is transferred, the approved information appears on the website. You can continue to edit service, location, and advice pages directly in WordPress.
Can property pages be customized?
Yes. Property lists, search forms, and detail views can be customized to match your brand identity and meet your requirements. The scope of these customization options depends on the license you use and the features you want.
Does the website work on smartphones and tablets?
Yes. Navigation, property search, property pages, and contact forms are designed and tested for different screen sizes.
Have Your Real Estate Agent Website Created
Combine a compelling brand image with more efficient management of your real estate listings.
